BIGHIT MUSIC has officially responded to the TXT Soobin deepfake rumors. In this video, we break down what happened, how fans reacted, what the company said, and why leaking private content without consent is wrong whether it’s real or fake. We also talk about K-pop shipping culture, AI deepfakes, and what comes next.
#TXT #Soobin #TXTSoobin #TOMORROWXTOGETHER #BIGHITMUSIC #HYBE #Kpop #KpopNews #Deepfake #MOA #PerfectStorm #KpopControversy #KpopExplained #ProtectSoobin
23 comments
When a rumor like this spreads, do you think a company should respond right away, or wait like BIGHIT did?
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hold on. this sounds like hybe boy….
Big Hit needs to Sue the pants off everyone creating and/or spreading illegal material…he's 26 ffs, he knows the industry and knows to be careful stupid online clout chasers who can't have his privacy respected must be sued to the max esp in this AI Deep Fake toxic social media age🙏💀
The timing is once again very suspicious, which makes me believe it's fabricated. However, even if it was real, it doesn't matter. Soobin is free to do what he wants, and his privacy is just as valuable as ours. Hybe Boy is right when he says the company has a reason to stay quiet for now, but I'll bet my bottom dollar that behind the scenes people are working to track this person and make an ironclad case.
I still don't get why people make comments about these things instead of you know sending all this to the Hybe portal so they can start taking action. I got into K-pop in covid era and that's one of the first things I learned so I imagine people who have been in k-pop longer should know better by now.
This is another Lucas Seunghan rumours again….
HB, I have always appreciated your logical, non-judgemental reporting. I truly hope Hybe can track down the perpetrators of this nastiness and punish them. I honestly don't care about any idol's sexual orientation but I feel bad when they are put through this public humiliation.
Wow HB thank you for addressing this issue within K-pop. Nicely said 👏
I WISH I CAN GET A PROTEST TOGETHER WITH ALL K-POP FANS, REGARDLESS OF WHAT GROUP YOU LIKE AND PROTEST AGAINST THESE PROPAGANDA, EVIL STICK PEOPLE WHO HAVE NOTHING ELSE TO DO EVIDENTLY DO BUT TRYING TO MAKE UP, LIES AND THINK THEY ARE PART OF A K-POP SINGERS PERSONAL LIFE WITHOUT FACTS FOR THEIR OWN MALICIOUS PURPOSES, CAUSE REAL FANS AIN’T DOING THIS K-POP FANS WHO HAVE A LIFE OUTSIDE OF K-POP THEY ARE NOT DOING THIS K-POP COMPANIES LIKE BIG HIT HYPE AND OTHERS AND K-POP ARTIST AND FANS SHOULD HAVE STOOD UP TO THIS A LONG TIME AGO. THIS WOULDN’T GOT OUT OF CONTROL. WE DON’T WANT CASUALTIES IN K-POP BECAUSE SOME PEOPLE CAN’T HANDLE THE SCRUTINY AND THE RUMORS AND THE GOSSIP THAT YOU DELUSIONAL TROUBLEMAKING FANS KEEP THINKING THEY DESERVE. I SAW BTS IN CONCERT RECENTLY WHEN THEY CAME TO SOLDIERS FIELD IN CHICAGO AND I SAW TX TWO TWICE WHEN THEY CAME TO THE ALLSTATE ARENA IN CHICAGO, WHAT MESMERIZE ME WAS THE TALENT NO AUTOTUNE NEEDED NO NOTHING KILLING IT ON THAT STAGE. THAT’S WHAT THEY WORK HARD FOR THEY DIDN’T WORK HARD TO GET TO THIS POINT AND ALL YOU HAVE IS FANS WORRIED ABOUT WHAT THEY’RE DOING, AND THAT PERSONAL LIVES MAKING UP LIES ABOUT THE PERSONAL LIES UNTIL THEY SAY WHAT THEY ARE IF THEY CHOOSE TO EXPOSE WHAT THEY PREFER TO DATE OR DO THEN THAT’S WHEN IT BECOMES FACT IT BECOMES TRUE NOT TO USE COMPUTERS AI YOUTUBE EDITING PHOTOSHOP THUMBNAILS ON YOUR YOUTUBE CHANNELS AND ON YOUR SOCIAL MEDIA FACEBOOK INSTAGRAM TO MAKE IT SEEM LIKE MORE THAN WHAT IT IS SEXUALLY BETWEEN THESE BOYS BUT IN REALITY THAT’S NOT WHAT’S GOING ON 😡 STAY SAFE SOOBIN 🙏🏿
This is the first time I am hearing about this (which is good!)..so probably this issue must have blown up only in certain part of the internet. Additionally, sending protest trucks and mass twitter post to companies only amplifies the issue. Such actions only gives rumor more credence than necessary. Since none of the mainstream media is reporting it (at least not in West) means company is already controlling the PR, so it is normal for the company to not react instantly but rather ensure that fake rumors don't go out of hand.
Lastly, I hope people understand why there is so much pushback on uncontrollable use of AI because of all such reasons. Until and unless there are no strict regulations on AI, we will keep coming across such fake rumors that will get harder and harder to prove and destroy people's reputation. It's an uphill battle but until then not amplifying such rumors would be the best end result.
Some fans get into crazy shipping theories and fantasies but as soon as it becomes true, this kind of crap happens… people are really too involved into ruining celebrities’ lives… I hope Soobin receives the legal and emotional help he needs to deal with this bs..!
Edit : 9:27 I commented before getting to that point 😅
HYBE Is the WORST at "protecting" their idols. This is BS.
Sir🤨 regardless of this news but Koreans are hypocritical about homosexuality
See korean Netizens are so toxic, even if soobin is gay/bi, knetizens will start hating on him because they are so toxic and THEIR IDOL MUST BE STRAIGHT AND CAN'T BE GAY/BI and I feel bad for soobin, because he must want something real but he got into a trap
Real or not, seeing your 'nude' photo circulating around the internet without consent. Just imagine how awful and insecure it would feel 😢I hope people stop sharing that picture.
Criticising BIGHIT MUSIC for maintaining scheduled promotions while addressing the malicious rumours targeting Soobin reflects a fundamental misunderstanding of responsible artist management.
A company’s responsibility is to safeguard its artists through due diligence, discretion, and decisive action, not to allow unverified speculation or public pressure to dictate professional decisions. Restraint is not indifference, and professionalism does not require abandoning established promotional commitments in response to malicious rumours or public pressure. Soobin’s dignity, privacy, and welfare must remain paramount. BIGHIT MUSIC’s measured, legally focused response should be evaluated on the substance of its actions, not merely the timing of its public statements.
Responsible artist protection is defined by sound judgement and meaningful action, not performative urgency.
I refuese to call it a scandal just by the fact that it was a crime comminted. And Soobin was a victim, being a victim, is not a scandal
If it's true,it sad that his personal live was exposed.
Poor Soobin..I hope BigHit hits hard on this bloody fakes…
I don't think it was deepfake and I will be surprised if it was. Soobin might be a homosexual dude that enjoys in sex with multiple men. Are you the sickos peeping in his bedroom? I'm not. His sexual preferences (that I personally don't like, but what to do?), don't change at all who Soobin is – nice, cool, beautiful, talented guy. So give him a break! If you loved him this far, continue loving. If you want idols to fit your delulu idealistic world, then walk away. Guy is who he is, let him live, love and work. It is this simple.
My prediction: he will come out in less than a year.
SO MANY COMPANIES DON'T WANT THEIR MEMBERS TO.DATE.THEY HAVE A RIGHT TO.HAVE SOMEONE IN THEIRS LIVES.
Inonly heard about it now cos the company spoke
They need a fulltime employee to scan FaceBook 24/7. It is full of deepfakes. I see it in the reels on a daily basis (of course I'ld never click on any of them. The thumbnail tells it all!) — The deepfake scandal really got into the public eye with the Johnny Somali case last year. It was not pretty especially with a female prosecutor.
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