Discover the new Fall 2026 campaign featuring Hyunjin of Stray Kids.

Rooted in GUESS’ California heritage, where the brand was founded in 1981, the campaign reimagines its American attitude through a contemporary lens, reinforcing the confident and adventurous spirit at the heart of GUESS.

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30 comments

  8. The cowboy trope to the empire of MAGAmerica is gross and it completely erases his cultural identity coz why be Asian when you can win an award for the best white Asian

  21. 우와~~~~현진이 배우해도 되겠다~ 왜케 잘해ㅎㅎㅎ 용복이도 잘하더만ㅎㅎㅎ

  22. Do you ever doubt him being real, like actually existing? I catch myself thinking this sometimes… but it’s not him that is not real, but my questioning, it is a human construction… my own projection of reality… He is just a living and working man, having his own motivations to learn and grow, his inclinations and things and people he loves, his insecurities and flaws. His perfect visuals are what we project onto him, he never asked for it. The only thing he can do, is accept the love and admiration that comes from it, and use it to good purpose. And he does that with gratitude and style! He nailed this too! Respect… 🫡

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