50 comments
  1. When the downfall started and why? Like I didn’t listened their music but they were really popular why it’s so much difference now in their popularity?

  2. and yet they get higher album sales now than in the past… theres no downfall??? just becuase their mvs dont get as many views and other groups are super popular doesn't mean they flopped, they're still an extremely strong group!!

  3. I didn't know abt them personally, but the idols I was following LOVED them. And I def understood why after digging around a little.

  4. They are still amazing. Imaginary Friend is their best song of all time. The "fans" are morons

  5. I feel for them. I completely blame JYP for giving them sneakers and cake. It's nice that some people like those songs but they are trash, I'm sorry. Just compare their songs from early era to now.

  6. IKR like after i came back from a break from K-pop I didn’t know wtf happened to them bro they were BIG

  7. JYP lost the plot with their concept bad. All top groups have an image and concept. It’ll evolve over time, but Itzy’s jumps all over the place era to era.

  8. I still really don't know why they fell so much after the sneaker era, I mean why did they fall so much that they couldn't get back on the domestic charts?

  9. Off topic, but red velvet and itzy are the most misunderstood kpop downfalls, they were one of the best ggs of their generation and they are falling now

  10. This is hands down my favorite song by them. Everything was literally perfect in this comeback….and now I don't really listen to any of their new stuff unless I happen to hear a song and like it 😅😅

  11. itzy is still popular… yall r kinda dramatic. maybe not as much as before, but theyre still in the same convo as aespa sooo

  12. damn i dont even know that itzy is unpopular now
    i've been away from kpop for like 3 years for work
    itzy isnt popular now? seriously?

  13. It's honestly due to them releasing low quality songs with outdated concepts paired with JYP's lack of promotion. I mean‚ Imaginary friend & the whole born to be album was a step in the right direction. But gold‚ cake & sneakers were NOT it‚ like itzy lost the plot after loco & lost a tot of momentum & casual listenrs moved onto other groups with fresher & unique concepts & sounds while itzy struggled to sustain a devoted fan base. Now,‚ they definitely have the chance to bounce back & dominate like they once used to but it won't be as easy considering their competition has only increased esp in the gg space as groups like Ive‚ illit‚ aespa & le sserafim are currently ruling the charts & gaining immense popularity making it even more difficult for itzy to regain their original fan base

  14. And now it’s twice. I don’t think jyp artists can compete in new gen anymore. Their music isn’t innovative. Listen to aespa, newjeans and you can tell

  15. back when everyone called them the next blackpink/twice/red velvet of 4th gen kpop🥹💓💕
    But then they all ended up hating on them after SNEAKERS released😭💔

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